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Since its launch in 2016, health and wellness brand Hatch has had to adjust its marketing for rapid growth, new distribution channels and product launches - all while never losing sight of its brand look and feel. But digital brands that depend on Facebook, Amazon and YouTube are seeing rising acquisition costs along with the loss of both performance and attribution and audience targeting at the same time. How has Hatch coped with these changes by focusing on its ad experience, and more critically, how will they approach marketing their brand if consumer confidence wanes?
Join special guest host Kashif Zafar, SVP Enterprise Commerce, for "In a Monk's Opinion" on October 20th at 3pm ET with our guest VP Growth Marketing at Hatch, Holly Elliot, along with Robbie Wiedie, VP of Creative Services and Jackie Andreetta, Associate Director of eCommerce at Media.Monks as they discuss the company's most recent strategic decisions.
Expect a lively discussion about:
 • How branding contributes to performance
 • Synchronizing the strengths of media partners
 • Strategies for testing new channels and new creative
Kashif is the SVP, Enterprise eCommerce at Media.Monks based out of Seattle, Washington. He has over 20 years experience working with global brands on eCommerce strategies. His work with clients includes key initiatives to launch new products and develop best-in-class content, as well as optimizing operational efficiencies and maximizing revenue with smart paid media strategies.
With a diverse professional background as a consultant and eCommerce leader, he demonstrates a strong understanding of his clients goals through helping them achieve growth and success on platforms like Amazon.com.
Holly Elliott is the VP of Growth Marketing for sleep wellness brand Hatch, where she is helping people make room for rest in their lives. Holly started her career on the agency side and moved in house where she has grown luxury brands like The Ritz-Carlton, TONI&GUY, Sephora/Kendo and Fabletics. Holly has a proven track record of unlocking growth by finding the sweet spot between brand and performance marketing.
Jackie is the Associate Director of eCommerce Advertising at Media.Monks. She is a dedicated marketer with expertise in Amazon Advertising Sponsored Ads and Demand-Side Platforms (DSP). Previously, Jackie was Account Executive at Channel Bakers, a retail media, eCommerce, advertising and creative powerhouse agency.
Robbie came up in the fashion-tech space, growing from impassioned creative to performance scientist and people manager. Beyond creating beautiful human-centric brand films, his passion grew into growing businesses by using creative as a vehicle. Over his career, he learned digital media strategy and developed a methodology for creative iterative testing for performance. At Media.Monks he helps run global creative accounts and is building out a performance creative team to super-charge clients with creative that fuels performance.
Quick, actionable insights from subject matter experts and brand marketers.
IMO, In a Monk's Opinion, is a series of online panels providing quick and actionable insights from Media.Monks subject matter experts and our client partners. Each episode focuses on one aspect of digital marketing - from data analytics to creative executions - with the aim of unearthing tactics that can be applied that day. We welcome your questions and we answer them live.
